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Freelance Project

MAGNET TRADING
ACADEMY - BRANDING AND WEB DESIGN

By Nans

I developed the complete brand identity and website for Magnet Trading Academy, a financial education platform created by two young traders who, after three years of consistent success in the market, wanted to share their knowledge and strategies with a wider audience. The project involved building a modern, trustworthy brand system with a clean logo, bold typography, and a color palette that balanced energy with credibility.

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The founders’ vision was not only to teach trading, but to create a society-like community where people felt proud to belong. They wanted the academy to feel inclusive, human, and minimalistic while still carrying the energy of a fun and ambitious trading club. To capture this, I dedicated sometime understanding their goals, values, and target audience. This process ensured the brand could balance professionalism with a sense of belonging, making Magnet feel like more than just a platform — but a club people truly wanted to join.

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I also helped define the academy’s communication ecosystem by designing sub-brands such as Magnet 1:1 (mentorship sessions), Magnet Newsletter (weekly insights), Magnet Plus (a subscription-based program with live trading access), and Trading Magnets Pod (a podcast to engage and grow the community). These channels positioned the academy not only as an educational resource but also as a lifestyle and learning hub for ambitious traders.

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Magnet Academy 
Website

For the website and online courses, I started by conducting user research — defining personas, mapping user journeys, and understanding how different types of learners (from beginners to advanced traders) would interact with the platform. This allowed me to design an information architecture that was intuitive and engaging, guiding users from curiosity to enrollment with minimal friction.

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This project demonstrates how strategic branding and UX can transform a vision into a scalable digital platform. Magnet Trading Academy was built to feel authentic, approachable, and professional — laying the groundwork for the academy to grow into a trusted financial education community with long-term impact.

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