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UI/UX Design Project
Hudle - Web3 Mobile App
By Nans
Hudle was envisioned as a next-generation social media platform built around authentic conversations, bold opinions, and real-time connections. The project aimed to reimagine the way people engage online by combining chat, voice, and video into a single, dynamic ecosystem.
As part of the design process, I developed the brand identity, pitch deck, and product vision, creating a modern and bold look that positioned Hudle as a serious competitor in the social media landscape. The platform explored multiple levels of community interaction — from public conversations and subscription-based groups to private invite-only chats and top-secret “Hush” spaces for confidential one-on-one interactions.
The project also explored monetization strategies and profit centers to ensure scalability, including advertising revenue sharing, token gifting, pay-per-view events, subscriptions, NFT integration, gaming, and a marketplace for creators. These concepts positioned Hudle as not just a social network, but as a creator-first platform with multiple revenue opportunities.
To bring the concept to life, I designed mobile app mockups and marketing visuals that illustrated how users could engage with clips, live events, and instant video connections. The visual language emphasized bold typography, vibrant green highlights, and modular layouts, creating a strong identity that felt both modern and disruptive.
Hudle reflects my ability to design not only a visual identity but also a complete digital ecosystem — balancing branding, product strategy, and user experience. The result was a platform vision that could grow from niche communities into a large-scale competitor in the global social media space.
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